How To Structure PPC Campaigns ?

sullu bhai

New member
5 Tips to Structure PPC Campaigns :
  1. Create different groups with related them “ad group.”
  2. Structure PPC Campaign in such a way that keywords and the ad copy are very tightly woven together
  3. Create very highly relevant ad copy to that of keywords such that it increases the likelihood of the searchers to click on the ads.
  4. Try Multiple Ad Variations so that we can observe which ads are performing better and effectively in terms of driving clicks and conversions.
  5. Set daily budget cap such that you will be able to scatter the budget in the given duration.