5 Tips to Structure PPC Campaigns :
- Create different groups with related keywords.call them “ad group.”
- Structure PPC Campaign in such a way that keywords and the ad copy are very tightly woven together
- Create very highly relevant ad copy to that of keywords such that it increases the likelihood of the searchers to click on the ads.
- Try Multiple Ad Variations so that we can observe which ads are performing better and effectively in terms of driving clicks and conversions.
- Set daily budget cap such that you will be able to scatter the budget in the given duration.