what is SKU in Digital Marketing?


SKU-Stock keeping unit, It is a unique identifier for each distinct product or services which is being purchased form any type of business.
SKU term is many times seen or used when you are using any e-commerce website, its basically any stores of catalog's product often seen as machine readable bar code that helps in tracking product
You will need to set a unique alpha numeric code , for every new product will have new unique SKU code.
It is used to track products from different inventories